by Darryl Bome | Mar 16, 2023 | Branding, Marketing, News, Uncategorized
BLOG: RISE OF THE PLANET OF THE AI It seems that we have officially entered the technological twilight zone, and in the year 2023 the machines have officially taken over. No one seems to be spared from the AI uprising, least of all those in the marketing space. The...
by Darryl Bome | Apr 8, 2020 | Branding, Corporate Identity, Marketing, News, Uncategorized
Part I: Brand development South Africa has been forced to wrestle with an uncomfortable truth: the world is constantly changing, and you either learn to change with it, or you go under. As we confront a 21-day lockdown, starting on Thursday, 26 March, many other...
by Darryl Bome | Mar 20, 2020 | Frontpage Article, Marketing, News, Uncategorized
If you didn’t understand why people keep saying we live in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world, then the recent virus outbreak has surely brought the point home. This shows us that stability and order are fragile features of a fundamentally...
by Darryl Bome | Feb 1, 2017 | Frontpage Article, Marketing
These days, there is a growing trend of big brand companies choosing to partner with small marketing/ advertising agencies. These big brands have learned that, unlike large agencies, small shops don’t operate like their own internal marketing departments. Instead,...
by Darryl Bome | Aug 5, 2016 | Branding, Frontpage Article, Marketing
In construction, a strong foundation is built in layers: sand, gravel, steel and concrete. Your brand foundation is no different. Skimp on any of the ingredients — strategy, messaging, visual identity or people — and your brand is likely to be weak and unstable. 4...
by Darryl Bome | Jul 27, 2016 | Frontpage Article, Marketing, News
[av_textblock size=” font_color=” color=”] Businesses commonly ask how much they should budget for marketing each year. Unfortunately, there’s no easy answer. Yes, there are rules of thumb, but there are also numerous attenuating factors for each...
