PARTNERING WITH A SMALLER AGENCY. Why it works!

Managing Director of Insignia Advertising

These days, there is a growing trend of big brand companies choosing to partner with small marketing/ advertising agencies. These big brands have learned that, unlike large agencies, small shops don’t operate like their own internal marketing departments. Instead, small shops are nimble, creative and concerned with delivering results for their clients that will earn a referral or the next engagement.

If you’re a marketer considering a smaller marketing agency, here are a few advantages to consider:

1. WHAT YOU SEE IS WHAT YOU GET 

Working with a small agency often means that a senior consultant will play an integral role when it’s time to roll up the sleeves and get work done. For our clients, it means you’re not sold on the expertise of a couple of individuals only to discover that the account team is completely PP than the pitch team.

2. NO WEAK LINKS IN THE CHAIN 

We’re too small to allow dead weight to hide or coast on our teams because it impacts our work and our morale. As we grow, we’re always on the lookout for top-notch professionals to join our team We interview on a regular bases (freelancers, contractors, agency partners) just to have a good bench with a variety of specialized or general B2B marketing skills to draw from when needed. The result? As a client, you’re continually surrounded by an invested team of people that bring a wealth of experience and ideas to the table.

3. LESS RED TAPE = FASTER TURNAROUND 

Most marketers already have enough red tape to deal with internally. Approval processes can be very time consuming and the last thing you want is to deal with is a slow-moving, bureaucratic agency. In a smaller, leaner agency, there simply aren’t that many levels of approvals because the levels don’t exist. So we’re able to turnaround projects that have seemingly impossible deadlines, including some that come in at the last minute.

4. GET MORE FROM YOUR BUDGET

There is usually a lower overhead for smaller, leaner agencies. Thus the cost of doing business with a small agency remains comparatively low.

5. WORK WITH A CONSISTENT TEAM 

Smaller agencies tend to have much less turnover because of selective hiring and a tight knit “familiar atmosphere”. Clients benefit from being served by a constant and cohesive account and project team that knows your brand, knows your preferences and knows exactly what to do with your half-filled briefs

6. COMFORTABLE WITH MULTIPLE HATS AND THE BIG PICTURE

Team members at small agencies are already well versed in thinking critically across multiple disciplines. We need to be able to comprehend the big picture in order to provide quality advice, feedback and direction to our client

If your Agency creates more constraints and headaches rather than actually solve the problem at hand then we are right for you. We’re ready to help you create quality, cost-effective work at the quick speed that the marketplace demands.

www.insigniaadvertising.co.za

Make your Mark!