Candice Appel

Candice Appel

Communication Strategy

Conceptual creative solutions with a core skill in writing
(B.Journ Honours)

Craving Novelty

out of the box thinking

Candice began her career at exclusive luxury resort, Sun City before heading to the UK to grow her career in the PR industry

On her return from the UK,Candice started up her own agency that was all about doing things differently.

Craving Novity has worked across various genres of brands from   

Motoring, Retail : Sony /Ster Kinekor, Metal recycling

We specialise in out of the box thinking and offer creative thinking in brand partnership expertise, brand experiences and, more recently, an integrated PR and Social media approach as the two cannot live in the world of communication without one another.

We’re all about engagement, brand sharing and desired outcomes in the social space and offer social media strategy, content management and support across all key social platforms – each of which serve a different purpose with different results.  Aside from having a personal addiction to everything décor (and Pinterest), Candice and her team are a passionate group of individuals who are driven by strategic results that engage end users and drive brand growth.